<mets:mets OBJID="eprint_50838" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-10-16T10:55:12Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Tarumanagara</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_50838_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Pengaruh ulasan pelanggan online dan influencer endorsement terhadap intensi membeli tumbler stanley pada generasi Z: trust sebagai variabel mediasi</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Kelvin Andika</mods:namePart><mods:namePart type="family">Saputra</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh ulasan pelanggan online dan influencer endorsement terhadap intensi membeli merek tumbler Stanley di Jabodetabek. Sampel penelitian ini diperoleh melalui purposive sampling yang berjumlah sebanyak 150 responden. Metode pengumpulan data pada penelitian ini didapatkan melalui media kuesioner secara online melalui google form dan menggunakan skala likert 5 poin untuk menguji tanggapan persetujuan responden. Data yang didapatkan diolah melalui metode PLS-SEM melalui aplikasi Smart PLS 4. Hasil penelitian ini menunjukkan ulasan pelanggan online berpengaruh secara signifikan terhadap intensi membeli dan trust. Sedangkan influencer endorsement tidak memiliki pengaruh terhadap intensi membeli, namun berpengaruh terhadap trust. Secara simultan, trust memiliki pengaruh terhadap intensi membeli dan mampu memediasi kedua variabel independen. Dengan demikian, intensi membeli pasti terjadi karena adanya suatu faktor.&#13;
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Kata Kunci: Ulasan Pelanggan Online, Influencer Endorsement, Trust, Intensi Membeli, E-commerce.</mods:abstract><mods:classification authority="lcc">Skripsi/Tugas Akhir</mods:classification><mods:classification authority="lcc">Fakultas Ekonomi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2025</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Tarumanagara;Fakultas Ekonomi dan Bisnis</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_50838"><mets:rightsMD ID="rights_eprint_50838_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file ID="eprint_50838_313691_1" SIZE="2789861" OWNERID="https://repository.untar.ac.id/id/eprint/50838/1/Kelvin%20Andika%20Saputra%20115220037%20JA.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://repository.untar.ac.id/id/eprint/50838/1/Kelvin%20Andika%20Saputra%20115220037%20JA.pdf"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div DMDID="DMD_eprint_50838_mods" ADMID="TMD_eprint_50838"><mets:fptr FILEID="eprint_50838_document_313691_1"></mets:fptr></mets:div></mets:structMap></mets:mets>