Faktor-faktor yang Memengaruhi Minat Membeli Kendaraan Listrik di Jabodetabek: Integrasi Technology Acceptance Model (TAM) dan Prior Experience

Saleh, Hendra Noor (2025) Faktor-faktor yang Memengaruhi Minat Membeli Kendaraan Listrik di Jabodetabek: Integrasi Technology Acceptance Model (TAM) dan Prior Experience. Doctoral thesis, Universitas Tarumanagara.

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Abstract

In encouraging the penetration of electric vehicles, the Indonesian government has issued policies to provide incentives to support the program (regulatory-driven). This effort is only temporary, and manufacturers need an active role to better understand the driving factors for the actual adoption of electric vehicles in the market (market-driven). In the literature and previous research results related to electric vehicle adoption behaviour, it was found that most of it relies on behavioural theory, so they tend to assume that the intention to buy an electric vehicle is more dependent on environmental and psychological factors, even though the influence of individual subjective factors is also significant. Then, the novelty of the research was carried out by integrating the variables in the TAM (Technology Acceptance Model), namely perceived usefulness and perceived ease of use, with variables of prior experiences, namely technology discomfort and customer experience. This integration is hoped to increase TAM's explanatory power regarding customers' intention to purchase electric vehicles from the consumer's perspective. The population in this study was people from Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) who were aged 17 years and over, and they had experience using BEV (Battery Electric Vehicle), especially four-wheeled battery vehicles. The minimum sample size to be used in the research is 330 respondents. The analysis method uses the Structural Equation Modelling (SEM) approach with AMOS (Analysis of Moment Structures) software as a tool for processing data. The results of the study show that of the eleven proposed hypotheses, three hypotheses show an insignificant influence, namely Perceived usefulness and Technology discomfort do not have a significant influence on Customer experience, likewise Customer experience does not have a significant influence as a
mediator of the relationship between Perceived ease of use and Interest in purchasing Electric vehicles. It is hoped that this research can contribute to providing policy and strategy input for the government and the electric vehicle business actors in encouraging the intention to purchase electric vehicles in Indonesia.

Item Type:	Thesis (Doctoral)
Additional Information:	Promotor: Prof. Dr. Haris Maupa, S.E., M.Si
Uncontrolled Keywords:	Keywords: Electric Vehicle, Intention to Buy, Perceived Ease of Use, Perceived Usefulness, Technology Discomfort, Customer Experience.
Subjects:	Disertasi Tesis > Pascasarjana
Divisions:	Pascasarjana
Depositing User:	Pasca Perpus
Date Deposited:	24 Apr 2026 08:51
Last Modified:	27 Apr 2026 06:26
URI:	https://repository.untar.ac.id/id/eprint/48746

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