Sriatmojo, Wibowo (2024) Pengaruh Consumption Value terhadap Purchase Intention Menggunakan Aplikasi Pengantar Makanan Online. Masters thesis, Universitas Tarumanagara.

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Abstract

This study aims to examine the Influence of Consumption Value on Purchase Intention Using Online Food Delivery Applications. The basic theory applied is based on the Consumption Value Theory (TCV). The sampling technique used in this study is non-probability sampling with a purposive sampling approach.
Respondents consisted of 216 active buyers of online food delivery applications. The data analysis technique used in this study was Smart-PLS version 4.1.0.0. The results of the study indicate that social value does not have a significant effect on
purchase intention. Furthermore, functional value, conditional value, emotional value, epistemic value significantly affect purchase intention. The results of this study provide insight to business actors who use food delivery applications in determining strategies to increase functional value, conditional value, emotional
value, epistemic value on purchase intention. Further investigation of food delivery applications in global countries may produce varying results

Item Type: Thesis (Masters)
Additional Information: Dosen Pembimbing: Dr. Hetty Karunia Tunjungsari S.E., M.Si
Uncontrolled Keywords: Keywords: Functional Value, Conditional Value, Social Value, Emotional Value, Epistemic Value, Purchase Intention.
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Pascasarjana
Depositing User: Pasca Perpus
Date Deposited: 21 May 2026 05:46
Last Modified: 21 May 2026 05:46
URI: https://repository.untar.ac.id/id/eprint/49460

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