Pengaruh kepercayaan dan kepuasan terhadap loyalitas pasien medis rawat jalan di Rumah Sakit X

Cahyanti, I Gusti Ayu Tania Dwi (2024) Pengaruh kepercayaan dan kepuasan terhadap loyalitas pasien medis rawat jalan di Rumah Sakit X. Masters thesis, Universitas Tarumanagara.

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Abstract

This study aims to examine the influence of trust and patient satisfaction on patient loyalty at Hospital X in Semarang. The research employs a quantitative method with a cross-sectional approach, where data is collected through questionnaires
distributed to outpatient medical patients. The results of the study show that both trust and patient satisfaction play significant roles in shaping patient loyalty toward the hospital. Patients who are satisfied with the services provided and have a high level of trust in the medical staff tend to demonstrate stronger loyalty. These
findings emphasize the importance of managing patient trust and satisfaction as key factors in building patient loyalty. In conclusion, improving service quality that fosters trust and satisfaction will directly contribute to enhancing patient loyalty to the hospital.

Item Type:	Thesis (Masters)
Additional Information:	Dosen Pembimbing: Prof. Dr. Ir. Agustinus Purna Irawan, M.T., M.M., I.P.U., ASEAN Eng
Uncontrolled Keywords:	Keywords: Trust, Patient Satisfaction, Patient Loyalty, Hospital, Service Quality
Subjects:	Tesis Tesis > Pascasarjana
Divisions:	Pascasarjana
Depositing User:	Pasca Perpus
Date Deposited:	02 Jun 2026 06:59
Last Modified:	02 Jun 2026 07:00
URI:	https://repository.untar.ac.id/id/eprint/49578

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