Surja, Simon Samuel (2023) Pengaruh Web Quality dan Trust Terhadap Minat Beli di E-Commerce Site dan Online Marketplace, Jakarta. Masters thesis, Universitas Tarumanagara.

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Abstract

This research aims to test empirically the influence of website quality and trust on purhcase intention using two different subjects. This type of research is descriptive research by
collecting primary data through questionnaires and secondary data originating from previous research. The sample collection technique is purposive sampling with a nonprobability method. The number of respondents collected was 154 respondents. The results of this research are that website quality influences purhcase intention for both subjects, trust influences purhcase intention for subjects who go through Tokopedia, while trust has no
effect on purhcase intention for subjects who go through the official Samsung website. The implication of this research is to ensure that the quality of the website functions well, conveys
complete information and is well designed. Adjust marketing strategies to encourage other supporting factors besides trust.

Item Type: Thesis (Masters)
Additional Information: Dosen Pembimbing: Prof. Dr. Haris Maupa, S.E., M.Si
Uncontrolled Keywords: Keywords: Website Quality, Trust, Purhcase Intention
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Pascasarjana
Depositing User: Pasca Perpus
Date Deposited: 17 Jun 2026 06:26
Last Modified: 17 Jun 2026 06:26
URI: https://repository.untar.ac.id/id/eprint/50055

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