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NATHANAEL, JOSE (2021) PENGARUH KREDIBILITAS PERUSAHAAN, CITRA MEREK, KESADARAN MEREK, DAN LOYALITAS MEREK TERHADAP MINAT PEMBELIAN PRODUK IPHONE APPLE PADA GEN Z DI JAKARTA BARAT. Skripsi thesis, Universitas Tarumanagara.

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