Kesetiaan nasabah bank

Aritonang, Lerbin R (2006) Kesetiaan nasabah bank. Karya Ilmiah Dosen, 8 (2). pp. 81-96. ISSN 1410-8623

Lerbin B.1.8-E.pdf

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Researches in customer loyalty have been done for many times buf there is no one definition that is accepted by mosf of researchers. This paper is intended to describe and explain definitions, measurements and determinants of customer loyaty. At the end af the paper is also discussed issues of conducting customer loyalty research in lndonesian banking sector.

Item Type: Article
Uncontrolled Keywords: customer loyalty, definitions, measurements, and determinants
Subjects: Penelitian > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Akuntansi
Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 31 Mar 2017 06:14
Last Modified: 07 Aug 2017 17:40

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