Aritonang, Lerbin R (2006) Kesetiaan nasabah bank. Karya Ilmiah Dosen, 8 (2). pp. 81-96. ISSN 1410-8623
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Abstract
Researches in customer loyalty have been done for many times buf there is no one definition that is accepted by mosf of researchers. This paper is intended to describe and explain definitions, measurements and determinants of customer loyaty. At the end af the paper is also discussed issues of conducting customer loyalty research in lndonesian banking sector.
| Item Type: | Article |
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| Uncontrolled Keywords: | customer loyalty, definitions, measurements, and determinants |
| Subjects: | Penelitian > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Akuntansi Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 31 Mar 2017 06:14 |
| Last Modified: | 07 Aug 2017 17:40 |
| URI: | http://repository.untar.ac.id/id/eprint/241 |
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