HENDRO, HENDRO (2019) PENGARUH INOVASI, ORIENTASI PASAR DAN ORIENTASI PEMBELAJARAN TERHADAP KINERJA UMKM DI TANGERANG. Skripsi thesis, Universitas Tarumanagara.
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Abstract
(E) This study aims to determine the effect of innovation, market orientation and learning orientation base on company performance in UMKM at Tangerang. This study used a sample of 50 UMKM at Tangerang who were asked to respond to statements in the questionnaire distributed in the form of a google form. The results of data processing show that there is an influence of innovation, but there is no influence of market orientation and learning orientation base on company performance in UMKM at Tangerang Keyword: Inovasi, Orientasi Pasar, Orientasi Pembelajaran, Kinerja Perusahaan Pembimbing: Lydiawati Soelaiman, S.T., M.M.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 01 Jul 2021 04:37 |
| Last Modified: | 01 Jul 2021 04:37 |
| URI: | http://repository.untar.ac.id/id/eprint/31463 |
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