PENGARUH PENGGUNAAN TEKNOLOGI, KEMAMPUAN PEMASARAN, KOMPETENSI KEWIRAUSAHAAN DAN BERBAGI PENGETAHUAN TERHADAP KEBERHASILAN BISNIS UMKM KULINER DI JAKARTA UTARA

LIMASTORO, MICHAEL (2019) PENGARUH PENGGUNAAN TEKNOLOGI, KEMAMPUAN PEMASARAN, KOMPETENSI KEWIRAUSAHAAN DAN BERBAGI PENGETAHUAN TERHADAP KEBERHASILAN BISNIS UMKM KULINER DI JAKARTA UTARA. Skripsi thesis, Universitas Tarumanagara.

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Abstract

The purpose of this research is to examine whether the variables of technology usage, marketing capability, entrepreneurial competency, and knowledge sharing influence small enterprise business success. The sample in this study were 80 entrepreneurs who were the owners of small enterprise culinary in North Jakarta. The sampling technique used in this study was purposive sampling. Data collected using questionnaires. The finding show that only entrepreneurial competency and knowledge sharing has a significant effect on small enterprise business success. Wheres technology usage and marketing capability have no influence on small enterprise business success. Pembimbing: RR. KARTIKA NURINGSIH S.E., M.Si

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 21 Jul 2021 08:02
Last Modified: 21 Jul 2021 08:02
URI: http://repository.untar.ac.id/id/eprint/31838

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