PENGARUH AWARENESS, ATTITUDE, SUBJECTIVE NORMS, PERCEIVED BEHAVIOURAL CONTROL, TRUST, DAN RISK PERCEPTION TERHADAP PURCHASE BEHAVIOUR POLIS PRUDENTIAL DI JAKARTA: PURCHASE INTENTION SEBAGAI VARIABEL MEDIASI

WIDJAYA, WIDJAYA (2022) PENGARUH AWARENESS, ATTITUDE, SUBJECTIVE NORMS, PERCEIVED BEHAVIOURAL CONTROL, TRUST, DAN RISK PERCEPTION TERHADAP PURCHASE BEHAVIOUR POLIS PRUDENTIAL DI JAKARTA: PURCHASE INTENTION SEBAGAI VARIABEL MEDIASI. Skripsi thesis, Universitas Tarumanagara.

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Abstract

This study has a purpose to examine whether the variables Awareness, Attitude, Subjective Norms, Perceived Behavioral Control, Trust, and Risk Perception on Purchase Behavior with Purchase Intention as a Mediation Variable of the study, on prudential insurance companies. The sampling technique in this study used non-probability sampling and the type of withdrawal technique used was purposive sampling. Questionnaires were distributed to 212 respondents who are Prudential customers who have purchased a policy. Data testing was carried out using the SmartPLS version 3.2.9 program. The results of this study indicate that Awareness has a significant influence on Purchase Behavior with the mediating variable Intention to Purchase, Attitude has a significant influence on Purchase Behavior with the mediation variable Intention to Purchase, Subjective Norms have an insignificant effect on Purchase Behavior with the mediation variable Intention to Purchase, Perceived Behavioral Control has an insignificant effect on Purchase Behavior with the mediation variable Intention to Purchase, Trust has a significant effect on Purchase Behavior with the mediation variable Intention to Purchase, Risk Perception has an insignificant effect on Purchase Behavior with the mediation variable Intention to Purchase. Based on the results of the study, Intention to Purchase has a significant effect on Purchase Behavior. Keywords: Awareness, Attitude, Subjective Norms, Perceived Behavioural Control, Trust, dan Risk Perception, Purchase Behaviour, Purchase Intention.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 30 Jun 2022 07:45
Last Modified: 30 Jun 2022 07:45
URI: http://repository.untar.ac.id/id/eprint/36677

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