PENGARUH KUALITAS PELAYANAN, HARGA, KUALITASPRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN KONSUMEN PADA MARKETPLACE SHOPEE

RIYADI, MARCHELLY EKA YANI (2021) PENGARUH KUALITAS PELAYANAN, HARGA, KUALITASPRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN KONSUMEN PADA MARKETPLACE SHOPEE. Masters thesis, Universitas Tarumanagara.

[img] Text
Cover_Marchelly Eka Yani Riyadi_117202019.pdf
Download (40kB)
[img] Text
Lembar Persetujuan_Marchelly Eka Yani Riyadi_117202019.pdf
Download (124kB)
[img] Text
Abstrak_Marchelly Eka Yani Riyadi_117202019.pdf
Download (28kB)
[img] Text
Daftar Isi_Marchelly Eka Yani Riyadi_117202019.pdf
Download (117kB)
[img] Text
Daftar Pustaka_Marchelly Eka Yani Riyadi_117202019.pdf
Download (29kB)

Abstract

The purpose of this study is to determine the extent to which service quality, price, price quality affect simultaneously and partially on customer loyalty through service satisfaction on the shopee marketplace at the Faculty of Economics, Tarumanagara University. To find out the extent to which consumer satisfaction partially affects customer loyalty to the shopee marketplace at the Faculty of Economics, Tarumanagara University. To find out which variable is the most dominant in customer loyalty to the shopee marketplace at the Faculty of Economics, Tarumanagara University. The results showed that using the SEM method shows that service quality through variables of customer satisfaction coding affects customer loyalty. Price through the variable of coding consumer satisfaction has no effect on customer loyalty. Product quality through variables of customer satisfaction coding affects customer loyalty. Keywords: Service Quality, Price, Product Quality, Customer Satisfaction, Customer Loyalty.

Item Type: Thesis (Masters)
Additional Information: Pembimbing: Dr.Rezi Erdiansyah, M.Si.
Uncontrolled Keywords: Service Quality, Price, Product Quality, Customer Satisfaction, Customer Loyalty
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Pascasarjana
Depositing User: Pasca Perpus
Date Deposited: 16 Dec 2022 06:51
Last Modified: 16 Dec 2022 06:51
URI: http://repository.untar.ac.id/id/eprint/37942

Actions (login required)

View Item View Item
Repository UNTAR is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.