JOHARI, CALVIN (2022) PENGARUH PRODUCT QUALITY, ATTITUDE OF CUSTOMERS DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP PURCHASE INTENTION PADA BAKPAU & KUE 555. Masters thesis, Universitas Tarumanagara.
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Abstract
This research has the objective to analyze the variables of product quality, attitude of customers and perceived behavioral control have influence to the dependent variable which is purchase intention at Bakpau & Kue 555.This research using the population of all customers at Bakpau & Kue 555. The sample of this research are gathered using convenience sampling resulted in 172 respondents are taken as the sample of this research that suit the criteria that researcher wants. The data analysis method that used in this research are SEM (Structural Equation Model) and hypothesis testing on SmartPLS software. The result of this research concludes that the variables of product quality, attitude of customers and perceived behavioral control have positive and significant influence to purchase intention. Keywords: Purchase intention, product quality, attitude of customers, perceived behavioral control
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Pembimbing: Dr. Keni, SE, MM |
| Uncontrolled Keywords: | Purchase intention, product quality, attitude of customers, perceived behavioral control |
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Pascasarjana |
| Depositing User: | Pasca Perpus |
| Date Deposited: | 30 Jan 2023 06:40 |
| Last Modified: | 30 Jan 2023 06:40 |
| URI: | http://repository.untar.ac.id/id/eprint/38244 |
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