ANALISIS STRATEGI PENINGKATAN KINERJA PT PARAMOUNT LAND DENGAN PENDEKATAN SWOTBALANCE SCORECARD UNTUK MENINGKATKAN KEUNGGULAN BERSAING

KUSUMO, REYNALDI (2022) ANALISIS STRATEGI PENINGKATAN KINERJA PT PARAMOUNT LAND DENGAN PENDEKATAN SWOTBALANCE SCORECARD UNTUK MENINGKATKAN KEUNGGULAN BERSAING. Masters thesis, Universitas Tarumanagara.

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Abstract

One of the things that need to be considered in company management is performance measurement. One well-known measurement tool that is widely used by companies around the world today is the Balanced Scorecard. Therefore, this study uses the SWOT-Balanced Scorecard method integration approach with the aim of measuring the current performance of Paramount Land and developing initiative strategies to achieve the targets set in order to improve performance. Paramount Land is a housing developer company based in the Gading Serpong area. The data source used in this study is SWOT data from interviews with company owners and data to measure the performance of the balanced scorecard in each perspective, such as the results of distributing the balanced scorecard questionnaire. From the results of the balanced scorecard weighting, it was found that an increase in after sales service had a high weight value of 12% followed by maintaining a good company reputation by 10%. So that the strategy expected by PT Paramount Land is to pay more attention to consumer satisfaction.

Item Type: Thesis (Masters)
Additional Information: Dosen Pembimbing: Prof. Dr. Haris Maupa, S.E., M.Si.
Uncontrolled Keywords: Strategy, Performance Improvement, Balanced Scorecard, SWOT
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Pascasarjana
Depositing User: Pasca Perpus
Date Deposited: 24 Feb 2023 06:57
Last Modified: 24 Feb 2023 06:57
URI: http://repository.untar.ac.id/id/eprint/38830

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