PENGARUH CITRA MEREK DAN ii NEGARA ASAL TERHADAP MINAT PEMBELIAN PRODUK DAMN! I LOVE INDONESIA DI JAKARTA BARAT

Denny, Denny (2013) PENGARUH CITRA MEREK DAN ii NEGARA ASAL TERHADAP MINAT PEMBELIAN PRODUK DAMN! I LOVE INDONESIA DI JAKARTA BARAT. Skripsi thesis, UNIVERSITAS TARUMANAGARA.

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Abstract

This study was conducted to investigate the effect of brand image on the consumer’s purchase intention, the effect of country of origin on consumer’s purchase intention and the effect of brand image and country of origin on the consumer’s purchase intention. The nonprobabilistic judgemental sampling method was used in this research. The method of data collection was conducted by using questionnaries to students of Tarumanagara University undergraduate. The technique of data analysis used was the multiple regression analysis. Findings of this research showed that Purchase Intention positively significantly affected by Brand Image and Country of Origin.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 17 May 2023 08:41
Last Modified: 17 May 2023 08:41
URI: http://repository.untar.ac.id/id/eprint/39971

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