PENGARUH KOMPETENSI KEWIRAUSAHAAN, KREATIVITAS, DAN MOTIVASI TERHADAP KEBERHASILAN USAHA PADA UMKM COFFEE SHOP DIGADING SERPONG

Vieri, Albert (2022) PENGARUH KOMPETENSI KEWIRAUSAHAAN, KREATIVITAS, DAN MOTIVASI TERHADAP KEBERHASILAN USAHA PADA UMKM COFFEE SHOP DIGADING SERPONG. Skripsi thesis, Universitas Tarumanagara.

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Abstract

This study examines the impact of entrepreneurial competency, creativity, and motivation on business success in micro small business coffee shop in Gading Serpong. This study used descriptive research design and the type of research used is quantitative research. This study use 74 sample obtained from micro small business coffee shop at Gading Serpong determined using purposive sampling. The result of this study state that creativity and motivation have a positive effect and signficant influence on business success, but entrepreneurial competency has a positive effect but not significant influence on business success.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 23 May 2023 02:11
Last Modified: 23 May 2023 02:11
URI: http://repository.untar.ac.id/id/eprint/40093

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