Weningtyas, Firila (2013) PENGARUH BRAND AMBASSADOR DAN KUALITAS PRODUK TERHADAP INTENSI PEMBELIAN PT YAMAHA INDONESIA MOTOR MANUFACTURING DI JAKARTA. Skripsi thesis, UNIVERSITAS TARUMANAGARA.
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Abstract
This Study was conducted to intestigate the effect of brand ambassador on purchase intention, the effect of product quality on purchase intention, and the effect of brand ambassador and product quality simultaneously on purchase intention. The non-probabilistic convenience sampling method was used in this research. The method of collection was conducted by using quesionnaries to Tarumanagara University undergraduate and customers of Dinamika Motor Maruya. The technique of data analysis used was the multiple regression analysis. Findings of this research showed that purchase intention significantly affected by brand ambassador and product quality.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 29 May 2023 02:33 |
| Last Modified: | 29 May 2023 02:34 |
| URI: | http://repository.untar.ac.id/id/eprint/40250 |
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