DELLA, AGNES MONISA (2023) PENGARUH KESADARAN MEREK DAN LOYALITAS MEREK TERHADAP NIAT BELI DENGAN PERSEPSI KUALITAS SEBAGAI VARIABEL MODERASI PADA PRODUK PERAWATAN KULIT MEREK SOMETHINC DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.
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Agnes Monisa Della - 115180593 JA.pdf Download (855kB) |
Abstract
The purpose of this study was to test whether the effect of brand awareness and brand loyalty on brand perception of quality is a moderate variable in skin care products of the Somethink brand in Jakarta and to test whether the effect of brand perception on brand loyalty is the quality of skin care products of the Something brand Jakarta. This study used PLS- SEM multigroup analysis. This study used a sample of 100 samsangs using a leather product from the Somethinc brand. The data collection technique used was convenience sampling with Google form perceptions. Data were analyzed using the PLS- SEM method using the SmartPLS3 program. The results of this research include that perceived quality does not moderate influencer loyalty to purchase intentions of users of the Somethinc brand of leather products in Jakarta.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 13 Mar 2024 01:51 |
| Last Modified: | 13 Mar 2024 01:51 |
| URI: | http://repository.untar.ac.id/id/eprint/43257 |
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