FAKTOR - FAKTOR YANG MEMPENGARUHI GREEN PURCHASE BEHAVIOUR AIR MINERAL AQUA LIFE DI JAKARTA

Ataliano, Albert (2023) FAKTOR - FAKTOR YANG MEMPENGARUHI GREEN PURCHASE BEHAVIOUR AIR MINERAL AQUA LIFE DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.

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Abstract

The purpose of this research is to examine the effect of green trust (GT), environmental quality awareness (EQA), green self-efficacy (GSE) and environmental attitude (EA) on green purchase behavior (GPB). The mediating effect of EA was also investigated. Data collection was carried out through an online survey which produced 250 complete data and responses that could be used. Partial least squares structural equation modeling (PLS-SEM; SmartPLS, Version 4) This technique is used to test research hypotheses. The results of this study found that GT, GSE and EA had a positive effect on GPB. It was also found that EA mediates the relationship between EQA to GPB and GSE to GPB. However, EA does not mediate the relationship between GT and GPB. (F) Environmental Quality Awareness, Green Trust, Green Self-Efficacy, Environmental Attitude, Green Purchase Behavior

Item Type:	Thesis (Skripsi)
Subjects:	Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	FE Perpus
Date Deposited:	13 Mar 2024 02:13
Last Modified:	13 Mar 2024 02:13
URI:	http://repository.untar.ac.id/id/eprint/43261

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