FAKTOR IMPLEMENTASI E-COMMERCE PADA UMKM

ANGELA, ANGELA (2020) FAKTOR IMPLEMENTASI E-COMMERCE PADA UMKM. Skripsi thesis, Universitas Tarumanagara.

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Abstract

TujuandaripenelitianiniadalahmengetahuiapakahterdapatpengaruhPerceived benefits, Obstacle of e-business, Owner IT Ability dan External support terhadapkesediaanpengadopsiane-commerce di UMKM. Penelitianinimenggunakanmetodesimple random sampling. Jumlahsampel yang digunakandalampenelitianiniadalahsebanyak 98 sampel. Hasil penelitianinimenunjukanPerceived benefits berpengaruhpositif dan signifikanterhadapkesediaanpengadopsiane-commerce di UMKM, Obstacle of ebusiness berpengaruhpositiftetapitidaksignifikanterhadapkesediaanpengadopsianecommerce di UMKM, Owner IT Abilityberpengaruhpositif dan signifikanterhadapkesediaanpengadopsiane-commerce di UMKM dan External supportberpengaruhpositiftetapitidaksignifikanterhadapkesediaanpengadopsianecommerce di UMKM. Untuk UMKM harusmemperhatikankemampuanteknologiinformasi dan nilaieksternal yang menyediakanfasilitase-commerce. Kata kunci : Perceived benefits, Obstacle of e-business, Owner IT Ability and External support, pengadopsiane-commerce di UMKM The purpose of this research is to know whether there are impacts of Perceived benefits, Obstacle of e-business, Owner IT Ability and External support toward e-commerce adoption in SMEs. This research used simple random sampling method. The number of samples used in this research was 98 samples. The result show that Perceived benefits has a positive and significant impact towards e-commerce adoption in SMEs, Obstacle of e-business has a positive and not significant impact towards e-commerce adoption in SMEs, Owner IT Ability has a positive and significant impact towards e-commerce adoption in SMEs and External support has a positive and not significant impact towards e-commerce adoption in SMEs. For SMEs must consider information technology and external values that provide e-commerce facilities. Keyword : Perceived benefits, Obstacle of e-business, Owner IT Ability and External support, e-commerce adoption in SMEs

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 13 Mar 2024 03:35
Last Modified: 13 Mar 2024 03:35
URI: http://repository.untar.ac.id/id/eprint/43271

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