Han, Eric (2023) FAKTOR-FAKTOR YANG MEMENGARUHI NIAT BELI PRODUK RAMAH LINGKUNGAN KONSUMEN DI JAKARTA BARAT. Skripsi thesis, Universitas Tarumanagara.
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Abstract
ABSTRACT TARUMANAGARA UNIVERSITY FACULTY OF ECONOMY AND BUSINESS JAKARTA (A) ERIC HAN (115200196) (B) FACTORS THAT INFLUENCING CONSUMERS GREEN PURCHASE INTENTIONS IN WEST JAKARTA (C) XVII + 109 pages, 22 tables, 5 pictures, 10 attachments (D) MANANGEMENT MARKETING (E) Abstract: This research aims to test Environmental Knowledge, Environmental Sensitivity, Subjective Norms, Attitude, and Perceived Behavior Control on West Jakarta Consumers' Green Purchase Intention. Then test Attitude as a mediator of Environmental Knowledge and Environmental Sensitivity towards Green Purchase Intention. The sample used in this research was around 160 respondents domiciled in West Jakarta who had the intention to buy environmentally friendly products and services. Data was obtained through an online questionnaire distributed via social media using non-probability sampling techniques and convenience sampling methods. Then the data collected will be processed using PLS-SEM assisted by SmartPLS version 3 software. The results obtained in this research indicate that a) subjective norms do not have a significant influence on green purchase intention. b) attitude has a significant influence on green purchase intention. c) perceived behavior control has a significant influence on green purchase intention. d) environmental knowledge has a significant influence on attitude. e) environmental sensitivity has a significant influence on attitude. f) environmental knowledge has a significant influence on green purchase intention through attitude. g) environmental sensitivity has a significant influence on green purchase intention through attitude. (F) Keyword: Subjective Norms, Attitude, Perceived Behavior Control, Environmental Knowledge, Environmental Sensitivity, Green Purchase Intention (G) Reference 2007 – 2023 years (H) Louis Utama S.E., M.M. ABSTRAK UNIVERSITAS TARUMANAGARA FAKULTAS EKONOMI DAN BISNIS JAKARTA (A) ERIC HAN (115200196) (B) FAKTOR-FAKTOR YANG MEMENGARUHI NIAT BELI PRODUK RAMAH LINGKUNGAN KONSUMEN DI JAKARTA BARAT (C) XVII + 109 halaman, 22 tabel, 5 gambar, 10 lampiran (D) MANAJEMEN PEMASARAN (E) Abstrak: Penelitian ini bertujuan untuk menguji Environmental Knowledge, Environmental Sensitivity, Subjective Norms, Attitude, dan Perceived Behavior Control terhadap Green Purchase Intention Konsumen Jakarta Barat. Kemudian menguji Attitude sebagai mediasi Environmental Knowledge dan Environmental Sensitivity terhadap Green Purchase Intention. Sampel yang digunakan dalam penelitian ini adalah sekitar 160 responden yang berdomisili di Jakarta Barat yang memeliki niat untuk membeli produk dan jasa ramah lingkungan. Data diperoleh melalui kuesioner online yang disebarkan melalui media sosial dengan teknik non-probability sampling dan metode convenience sampling. Kemudian data yang dikumpulkan akan diolah menggunakan PLS-SEM dibantu dengan software SmartPLS versi 3. Hasil yang diperoleh dalam penelitian ini menunjukkan bahwa a) subjective norms tidak memiliki pengaruh yang signifikan terhadap green purchase intention. b) attitude memiliki pengaruh yang signifikan terhadap green purchase intention. c) perceived behavior control memiliki pengaruh yang signifikan terhadap green purchase intention. d) environmental knowledge memiliki pengaruh yang signifikan terhadap attitude. e) environmental sensitivity memiliki pengaruh yang signifikan terhadap attitude. f) environmental knowledge memiliki pengaruh yang signifikan terhadap green purchase intention melalui attitude. g) environmental sensitivity memiliki pengaruh yang signifikan terhadap green purchase intention melalui attitude. (F) Kata Kunci: Norma Subjektif, Sikap, Kontrol Perilaku yang Dipersepsi, Pengetahuan Lingkungan, Sensitivitas Lingkungan, Niat beli produk ramah lingkungan (G) Referensi tahun 2007 – 2023 (H) Louis Utama S.E., M.M.
| Item Type: | Thesis (Skripsi) |
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| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 15 Aug 2024 03:15 |
| Last Modified: | 15 Aug 2024 03:15 |
| URI: | http://repository.untar.ac.id/id/eprint/43856 |
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