PENGARUH ORIENTASI KEWIRAUSAHAAN, EFIKASI DIRI, KREATIVITAS TERHADAP KINERJA USAHA COFFEE SHOP DI JAKARTA BARAT

Tanaka, Fryanto (2023) PENGARUH ORIENTASI KEWIRAUSAHAAN, EFIKASI DIRI, KREATIVITAS TERHADAP KINERJA USAHA COFFEE SHOP DI JAKARTA BARAT. Skripsi thesis, Universitas Tarumanagara.

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Abstract

ABSTRACT UNIVERSITAS TARUMANAGARA FAKULTAS EKONOMI DAN BISNIS JAKARTA ABSTRACT This research was triggered by coffee shop entrepreneurs who were affected by the COVID-19 pandemic in the West Jakarta area. This study aims to determine the relationship between entrepreneurial orientation, self-efficacy and creativity on the business performance of the coffee shop in West Jakarta statistically. This study uses PLS (Partial Least Square) to perform data analysis. The samples taken were 60 respondents who owned coffee shops in West Jakarta. The research method is quantitative and the sampling technique is non-probability. Collecting data by distributing questionnaires through google form. The results of this study indicate that self-efficacy, entrepreneurial orientation, creativity have a positive influence on coffee shop business performance. Keywords: Entrepreanur orientation, Self-efficacy, creativity, business performance ABSTRAK UNIVERSITAS TARUMANAGARA FAKULTAS EKONOMI DAN BISNIS JAKARTA ABSTRAK Penelitian ini dipicu oleh para pengusaha coffee shop yang terkena dampak oleh pademi COVID-19 di daerah Jakarta Barat. Penelitian ini bertujuan untuk mengetahui keterkaitan antara Orientasi kewirausahaan, efikasi diri dan kreativitas terhadap kinerja usaha coffee shop di Jakarta Barat secara statistik. Penelitian ini menggunakan PLS (Partial Least Square) untuk melakukan analisis data. Sampel yang di ambil sebanyak 60 responden pemilik coffee shop di Jakarta Barat. Metode penelitian secara kuantitatif dan teknik pengambilan sample adalah non-probability. Pengumpulan data dengan menyebarkan kuisoner melalui media google form. Hasil penelitian ini menunjukan bahwa efikasi diri, orientasi kewirausahaan, kreativitas memiliki pengaruh yang positif terhadap kinerja usaha coffee shop. Kata kunci: Orientasi kewirausahaan, Efikasi diri, kreativitas, Kinerja usaha

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 15 Aug 2024 06:21
Last Modified: 15 Aug 2024 06:21
URI: http://repository.untar.ac.id/id/eprint/43869

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