Andriyanto, Njo Fulvian (2023) PENGARUH ENVIRONMENTAL QUALITY AWARENESS, GREEN TRUST, GREEN SELF-EFFICACY TERHADAP GREEN PURCHASE BEHAVIOUR KENDARAAN LISTRIK WULING AIR EV DI JABODETABEK DENGAN ENVIRONMENTAL ATTITUDE SEBAGAI MEDIASI. Skripsi thesis, Universitas Tarumanagara.
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Abstract
ABSTRACT UNIVERSITAS TARUMANEGARA FAKULTAS EKONOMI DAN BISNIS JAKARTA (A) NJO FULVIAN ANDRIYANTO (115200111) (B) THE INFLUENCE OF ENVIRONMENTAL QUALITY AWARENESS, GREEN TRUST,AND GREEN SELF-EFFICACY ON GREEN PURCHASE BEHAVIOR OF WULING AIR EV ELECTRIC VEHICLE IN JABODETABEK WITH ENVIRONMENTAL ATTITUDE AS MEDIATION (C) 81 Pages, Tables, Pictures, Attatchment (D) Marketing Management (E) Abstract: The purpose of this research is to examine the effect of green trust (GT), environmental quality awareness (EQA), green self-efficacy (GSE) and environmental attitude (EA) on green purchase behavior (GPB). The mediating effect of EA was also investigated. Data collection was carried out through an online survey which produced 200 complete data and responses that could be used. Partial least squares structural equation modeling (PLS- SEM; SmartPLS, Version 4) This technique is used to test research hypotheses. The results of this study found that EQA, GT, and GSE had a positive effect on EA. It was also found that EA mediates the relationship between EQA to GPB, GT to GPB and GSE to GPB. (F) Environmental Quality Awareness, Green Trust, Green Self-Efficacy, Environmental Attitude, Green Purchase Behavior (G) Reference (1982-2021) (H) Dr. Hetty Karunia Tunjungsari, S.E., M.Si., ABSTRAK UNIVERSITAS TARUMANEGARA FAKULTAS EKONOMI DAN BISNIS JAKARTA (A) NJO FULVIAN ANDRIYANTO (115200111) (B) PENGARUH KESADARAN KUALITAS LINGKUNGAN, KEPERCAYAAN HIJAU, DAN EFIKASI DIRI HIJAU TERHADAP PERILAKU PEMBELIAN HIJAU KENDARAAN LISTRIK WULING AIR EV DI JABODETABEK DENGAN SIKAP LINGKUNGAN SEBAGAI MEDIASI (C) 81 Halaman, Tabel, Gambar, Lampiran (D) Manajemen Pemasaran (E) Abstrak: Tujuan dari penelitian ini adalah untuk menguji pengaruh green trust (GT), environmental quality awareness (EQA), green self-efficacy (GSE) dan environmental attitude (EA) green purchase behavior (GPB). Efek mediasi EA juga diselidiki. Pengumpulan data dilakukan melalui surveionline yang menghasilkan 200 data lengkap dan respon yang dapat digunakan. Pemodelan persamaan struktural kuadrat terkecil parsial (PLS- SEM; SmartPLS, Versi 4) Teknik ini digunakan untuk menguji hipotesis penelitian. Hasil dari penelitian ini menemukan jika mengungkapkan bahwa EQA, GT, dan GSE mempengaruhi EA secara positif. Ditemukan juga bahwa EA memediasi hubungan antara EQA , GT dan GSE terhadap GPB. (F) Kesadaran Kualitas Lingkungan, Kepercayaan Hijau, Effikasi Diri Hijau, Sikap Lingkungan, Perilaku Pembelian Hijau (G) Referensi xx (1982-2021) (I) Dr. Hetty Karunia Tunjungsari, S.E.
| Item Type: | Thesis (Skripsi) |
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| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 30 Aug 2024 03:32 |
| Last Modified: | 30 Aug 2024 03:32 |
| URI: | http://repository.untar.ac.id/id/eprint/44050 |
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