Ricky, Ricky (2023) PENGARUH FACILITATING CONDITIONS, SOCIAL INFLUENCE DAN HEDONIC MOTIVATION TERHADAP SUSTAINABLE BUSINESS MODEL INNOVATIONS PADA UMKM DI JAKARTA BARAT. Skripsi thesis, Universitas Tarumanagara.
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Abstract
ABSTRACT UNIVERSITY TARUMANAGARA FACULTY OF ECONOMICS AND BUSINESS JAKARTA (A) RICKY 115200357 (B) THE INFLUENCE OF FACILITY CONDITIONS, SOCIAL INFLUENCE AND HEDONIC MOTIVATION ON SUSTAINABLE BUSINESS MODEL INNOVATION IN MSMEs IN WEST JAKARTA (C) xvii +41 Pages, 13 Tables, 9 Pictures, 11 Attachments (D) ENTREPRENEUR (E) Abstract: Involvement in entrepreneurial activities has a significant impact on Indonesia's economic development, especially through the Micro, Small and Medium Enterprises (MSME) sector. This research aims to empirically test the influence of Facilitating Conditions, Social Influence, hedonic motivation on Sustainable Business Model Innovations in MSMEs in West Jakarta. A quantitative approach was chosen in this research because in this approach, data collection, interpretation and presentation is carried out using numbers. In the context of this research, the population that is the focus is Micro, Small and Medium Enterprises (MSMEs) operating around West Jakarta. These MSME actors are considered as subjects who can provide valuable insight and information related to the objectives of the research being carried out. The results of this research are that Facilitating Conditions has a positive effect on Sustainable Business Model Innovations in MSMEs in West Jakarta, Social Influence has no positive effect on Sustainable Business Model Innovations in MSMEs around West Jakarta, and Hedonic Motivation has a positive effect on Sustainable Business Model Innovations in MSMEs in around West Jakarta. (F) Keywords: economic, entrepreneurial, business (G) References (2002-2022) (H) RR. Kartika Nuringsih S.E., M.Si ABSTRAK UNIVERSITAS TARUMANAGARA FAKULTAS EKONOMI DAN BISNIS JAKARTA (A) RICKY 115200357 (B) PENGARUH FACILITATING CONDITIONS, SOCIAL INFLUENCE DAN HEDONIC MOTIVATION TERHADAP SUSTAINABLE BUSINESS MODEL INNOVATIONS PADA UMKM DI JAKARTA BARAT (C) xvii + 41 Halaman, 13 Tabel, 9 Gambar, 1 Lampiran (D) KEWIRAUSAHAAN (E) Abstrak: Keterlibatan dalam kegiatan kewirausahaan memiliki dampak signifikan terhadap perkembangan ekonomi Indonesia, khususnya melalui sektor Usaha Mikro Kecil dan Menengah (UMKM). Penelitian ini bertujuan untuk menguji secara empiris pengaruh Facilitating Conditions, Social Influence, hedonic motivation terhadap Sustainable Business Model Innovations pada UMKM di Jakarta Barat. pendekatan kuantitatif menjadi pilihan dalam penelitian ini karena pada pendekatan ini, pengumpulan, interpretasi, dan penyajian data dilakukan dengan menggunakan angka. Dalam konteks penelitian ini, populasi yang menjadi fokus adalah para pelaku Usaha Mikro Kecil Menengah (UMKM) yang beroperasi di sekitar Jakarta Barat. Para pelaku UMKM ini dianggap sebagai subjek yang dapat memberikan wawasan dan informasi yang berharga terkait dengan tujuan penelitian yang sedang dilaksanakan. hasil dari penelitian ini adalah Facilitating Conditions berpengaruh positif terhadap Sustainable Business Model Innovations pada UMKM di Jakarta Barat, Social Influence tidak berpengaruh positif terhadap Sustainable Business Model Innovations pada UMKM di sekitar Jakarta Barat, dan Hedonic Motivation berpengaruh positif terhadap Sustainable Business Model Innovations pada UMKM di sekitar Jakarta Barat. (F) Kata Kunci: Ekonomi, kewirausahaan, bisnis (G) Daftar Acuan (2002-2022) (H) RR. Kartika Nuringsih S.E., M.Si
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 02 Sep 2024 02:39 |
| Last Modified: | 02 Sep 2024 02:39 |
| URI: | http://repository.untar.ac.id/id/eprint/44064 |
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