Davina, Ruth (2006) Hubungan antara self monitoring dengan sikap terhadap pembelian pakaian bermerek pada remaja awal putri. Skripsi thesis, Universitas Tarumanagara.
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Abstract
This research is intended to study the correlation between self-monitoring and the attitude of purchasing branded clothes among early adolescent girls. Self- monitoring can be defined as the conscience that exists and shown by an individual toward his impression that will be conceived by other people, and the existence of ability and motivation to manage his social presentation according to signs or qualifications from a certain social situation that will be obtained by looking into other people's social presentation. Attitude to branded clothes is an individual tendency to react positively or negatively toward everything that is used by human that is able to send out social message to others because the combination of sign and specialty that makes it different with other similar products, which are developed from individual's cognition, affection, and experience, also have passed many evaluation processes and continued consistently. The subjects of this research are early adolescent girls between 12 14 years old, with total of 100 people. Based on analysis that used Spearma Correlation method, we attained rs(100) value is +O.35, p < 0.01. This shows that there is a significant positive relationship between self-monitoring and attitude toward purchasing branded clothes in early adolescent girls.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir > Fakultas Psikologi |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | Admin Fakultas Psikologi |
| Date Deposited: | 07 Feb 2019 07:33 |
| Last Modified: | 07 Feb 2019 07:33 |
| URI: | http://repository.untar.ac.id/id/eprint/10423 |
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