Laily Febrina, Dessy (2016) Hubungan konformitas dan self-image dengan perilaku konsumtif konsumen di kedai kopi lokal. Skripsi thesis, Universitas Tarumanagara.
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Abstract
The purpose of this study was to determine the relationship between conformity and self-image toward consumptive behavior in local coffee shop. This study applied in 222 people using purposive and snowball technique sampling. The results showed that there was a positive correlation between conformity and consumptive behavior. (r = 0.270, p = 0.000). This shows that the higher conformity, the consumptive behavior will also increase. Another results showed that there was a positive correlation between self-image and consumptive behavior. This shows that the higher self-image, the consumptive behavior will also increase (r = 0.348, p = 0.000) and there was a positive correlation between self-image and conformity. his shows that the higher self-image, the consumptive behavior will also increase (r = 0.422, p = 0.000)
| Item Type: | Thesis (Skripsi) |
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| Uncontrolled Keywords: | Conformity, Self-Image, Consumptive Behavior |
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Psikologi |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | Admin Fakultas Psikologi |
| Date Deposited: | 12 Mar 2019 04:15 |
| Last Modified: | 12 Mar 2019 04:15 |
| URI: | http://repository.untar.ac.id/id/eprint/11683 |
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