Erdiyansyah, Rezi (2019) The Effect of Service Quality, Price, Customer Satisfaction on Customer Loyalty of AirAsia Customers. The Effect of Service Quality, Price, Customer Satisfaction on Customer Loyalty of AirAsia Customers.
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Abstract
This research aimed to explain the effect of service quality, price, and customer satisfaction on customer loyalty AirAsia airline customers. This research was conducted by distributing questionnaires to customer who had been used AirAsia airline service. Data processed using Lisrel 22 application with SEM (Structural Equation Model) technique. Total respondents in this research were 206 respondents, which male respondents were 108 respondents, and female respondents were 98 respondents. The results of research were service quality has positive influence on customer satisfaction, price has positive influence on customer satisfaction, service quality has positive influence on customer loyalty, price has positive influence on customer loyalty, and customer satisfaction has positive influence on customer loyalty. From the result that price was the most influence on customer satisfaction. And based on three variables (service quality, price, and customer satisfaction), customer satisfaction is the most influence on customer loyalty.
| Item Type: | Article |
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| Subjects: | Penelitian > Fakultas Ilmu Komunikasi |
| Divisions: | Fakultas Ilmu Komunikasi > Ilmu Komunikasi |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 09 Nov 2020 06:08 |
| Last Modified: | 09 Nov 2020 06:55 |
| URI: | http://repository.untar.ac.id/id/eprint/13186 |
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