PENGARUH BRAND IMAGE TERHADAP IMPLEMENTASI DESAIN INTERIOR STUDI KASUS MUSEUM BASKET THE BUCKETLIST, BOGOR

Mutiara, Maitri Widya and Kristina, Ardya PENGARUH BRAND IMAGE TERHADAP IMPLEMENTASI DESAIN INTERIOR STUDI KASUS MUSEUM BASKET THE BUCKETLIST, BOGOR. PENGARUH BRAND IMAGE TERHADAP IMPLEMENTASI DESAIN INTERIOR STUDI KASUS MUSEUM BASKET THE BUCKETLIST, BOGOR.

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Abstract

Brand image is a representation of the whole brand and is formed from information and past experience of the brand. Implementation of brand image in interior design will provide a positive image. The museum is an institution that has properties, one of which is Basketball is a popular sport in Indonesia. But unfortunately, the history of basketball development in Indonesia has not been well documented. The Bucketlist is a place as a basketball history museum in Indonesia. Research methods to support the results of the design carried out in this paper are literature studies, site studies / floor plans and focus group discussions. This research is the basis for making design decisions on the Interior design of The Bucketlist Basketball Museum. In order to attract visitors, a strong brand image is needed. Brand image is a representation of the overall perception of the brand and is formed from information and past experience of the brand. Servicescape itself is a physical environment which includes services in an interior or exterior facility. Awareness of this servicescape will affect users and visitors of the place. Based on the FGD that has been done, The Bucketlist's brand image is basketball-focused, experience-oriented, instagrammable, and family friendly. The brand image that has been determined from the results of this discussion becomes the basis for the formation of the image of the space to be applied in the interior design of The Bucketlist Basket Museum. In its application, all four aspects of the brand image have been applied but there is still room for maximization given the current project is still running.

Item Type: Article
Subjects: Penelitian > Fakultas Seni Rupa dan Desain
Divisions: Fakultas Seni Rupa dan Desain > Desain Interior
Depositing User: Puskom untar untar
Date Deposited: 30 Dec 2020 06:56
Last Modified: 30 Dec 2020 06:56
URI: http://repository.untar.ac.id/id/eprint/14004

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