PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA BANK PANIN KCP MUARA INDAH

Meilisawati, Meilisawati (2017) PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA BANK PANIN KCP MUARA INDAH. Skripsi thesis, Universitas Tarumanagara.

[img] Text
Meilisawati 115130020 Abstrak.pdf

Download (1MB)

Abstract

This study aims to analyze the influence of service quality dimension (realibility, responsiveness, assurance, empathy, and tangibles) in a purchase decision. The population was customer of Bank Panin KCP Muara Indah. The non-probability convenience sampling method is used in this study. The method of data collection is done by distributing questionnaires to 125 respondents. The data analysis technique SmartPLS 3.0. The findings of this study indicates that the purchase decision is positively and significantly influenced by the influence of service quality dimension (realibility, responsiveness, assurance, empathy, and tangibles).

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 03 May 2021 02:21
Last Modified: 03 May 2021 02:21
URI: http://repository.untar.ac.id/id/eprint/26998

Actions (login required)

View Item View Item