Pengaruh Periklanan, Promosi dan Kesadaran Merek terhadap Keputusan Pendaftaran Calon Mahasiswa Baru di Universitas Tarumanagara Jakarta

Andrean, Lius (2017) Pengaruh Periklanan, Promosi dan Kesadaran Merek terhadap Keputusan Pendaftaran Calon Mahasiswa Baru di Universitas Tarumanagara Jakarta. Masters thesis, Universitas Tarumanagara.

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Abstract

This research was conducted to investigate the effect of advertising, sales promotion, and brand awareness on purchase decision at Tarumanagara University. This is a descriptive research that using questionnaire to collect data. The non-probabilistic ampling method is used for gathering the sample. The analysis technique is multiple regression analysis. The conclusion showed that advertising, sales promotion. and brand awareness affect purchase decision at Tarumanagara University. Keyword : Advertising, Sales Promotion, Brand Awareness, Purchase Decision

Item Type: Thesis (Masters)
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 04 Jul 2018 02:09
Last Modified: 17 May 2021 06:37
URI: http://repository.untar.ac.id/id/eprint/2714

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