Lindawati, Mega (2013) PENGARUH SECURITY, PRIVACY, EXPERIENCE, DAN PERCEIVED RISK TERHADAP ONLINE BRAND TRUST PADA PENJUALAN TIKET ONLINE GARUDA INDONESIA AIRLINES. Skripsi thesis, Universitas Tarumanagara.
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Abstract
This study was conducted to determine the influence of security, privacy, experience, and perceived risk to online brand trust of Garuda Indonesia Airlines. The population is students from Economic Faculty in Tarumanagara University who had bought online ticket for Garuda Indonesia Airlines. The sampling frame for this research was limited only to 200 students from Economic Faculty in Tarumanagara University. The methods of data collection is nonprobability sampling and the techniques of data analysis using judgemental sampling. The findings of this research showed that security, and experience have the positive significant influence towards online brand trust of Garuda Indonesia. And perceived risk has negative influence towards online brand trust of Garuda Indonesia Airlines. But privacy doesn’t have the significant influence towards online brand trust of Garuda Indonesia Airlines
Item Type: | Thesis (Skripsi) |
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Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
Divisions: | Fakultas Ekonomi > Manajemen |
Depositing User: | FE Perpus |
Date Deposited: | 21 May 2021 02:10 |
Last Modified: | 23 May 2023 07:32 |
URI: | http://repository.untar.ac.id/id/eprint/29206 |
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