Alan, Steven (2013) PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK ASURANSI PT. PRUDENTIAL LIFE INSURANCE AREA CENGKARENG, JAKARTA BARAT. Skripsi thesis, Universitas Tarumanagara.
Full text not available from this repository.Abstract
This study aimed to analyze the effect of promotion mix’s variable, which are advertising, direct marketing, and personal selling on PT. Prudential Life Insurance product’s purchase decision. The population of this research is people who lived at Cengkareng, West Jakarta. The sampling frame from this research is 100 people.. Non-Probabilistic insidental sampling methods used in this research. The result of this study is advertising and personal selling have an effect but direct marketing doesn’t have any effect to consumer’s purchase decision.
Item Type: | Thesis (Skripsi) |
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Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
Divisions: | Fakultas Ekonomi > Manajemen |
Depositing User: | FE Perpus |
Date Deposited: | 25 May 2021 03:05 |
Last Modified: | 25 May 2021 03:05 |
URI: | http://repository.untar.ac.id/id/eprint/29643 |
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