PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK ASURANSI PT. PRUDENTIAL LIFE INSURANCE AREA CENGKARENG, JAKARTA BARAT

Alan, Steven (2013) PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK ASURANSI PT. PRUDENTIAL LIFE INSURANCE AREA CENGKARENG, JAKARTA BARAT. Skripsi thesis, Universitas Tarumanagara.

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Abstract

This study aimed to analyze the effect of promotion mix’s variable, which are advertising, direct marketing, and personal selling on PT. Prudential Life Insurance product’s purchase decision. The population of this research is people who lived at Cengkareng, West Jakarta. The sampling frame from this research is 100 people.. Non-Probabilistic insidental sampling methods used in this research. The result of this study is advertising and personal selling have an effect but direct marketing doesn’t have any effect to consumer’s purchase decision.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 25 May 2021 03:05
Last Modified: 25 May 2021 03:05
URI: http://repository.untar.ac.id/id/eprint/29643

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