Pengaruh Social Media Marketing, Store Environment, Sales Promotion dan Perceived Value Terhadap Purchase Decision Konsumen Department Store Sogo di Jakarta Barat

Yaputra, Priandy (2019) Pengaruh Social Media Marketing, Store Environment, Sales Promotion dan Perceived Value Terhadap Purchase Decision Konsumen Department Store Sogo di Jakarta Barat. Masters thesis, Universitas Tarumanagara.

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Abstract

This research, was conducted to determine the effect of social media marketing. store environment, sales promotion, and perceived value to purchase decision SOGO Department Store. This research uses a quantitative method that is by distributing questionnaires to 100 respondents who have bought goods at SOGO in West Jakarta. The research method in this study used multiple regression analysis assisted by SPSS. The results of this study are known that simultaneously all independent variables have an influence on purchase decision. Partially, the variables of the store environment. sales promotion, and perceived value have a significant influence on consumer purchase decision, while the social media marketing variable do not significantly influence consumer purchase decision.

Item Type:	Thesis (Masters)
Subjects:	Tesis Tesis > Pascasarjana
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	TDI Family perpus
Date Deposited:	05 Jun 2021 18:14
Last Modified:	05 Jun 2021 18:14
URI:	http://repository.untar.ac.id/id/eprint/30665

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