PENGARUH WORD-OF-MOUTH DAN PRODUCT KNOWLEDGE TERHADAP PURCHASE INTENTION PADA NINOTCHKA COFFEE PARLOUR & DINER CITRA GARDEN 6, JAKARTA BARAT

Utari, Valencia (2015) PENGARUH WORD-OF-MOUTH DAN PRODUCT KNOWLEDGE TERHADAP PURCHASE INTENTION PADA NINOTCHKA COFFEE PARLOUR & DINER CITRA GARDEN 6, JAKARTA BARAT. Skripsi thesis, Universitas Tarumanagara.

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Abstract

This study was conducted to investigate the effect of word-of-mouth on purchase intention, and the effect of product knowledge on purchase intention. The non-probabilistic convenience sampling method was used in this research. The method of data collection was conducted by using questionnaires to consumers of Ninotchka Coffee Parlour & Diner. The technique of data analysis used was the multiple regression analysis. Findings this research showed that purchase intention significantly affected by word-of-mouth and product knowledge.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 15 Jun 2021 04:45
Last Modified: 15 Jun 2021 04:45
URI: http://repository.untar.ac.id/id/eprint/31066

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