Florencia, Agnes (2015) Pengaruh perceived quality, perceived sacrifice dan perceived value terhadap customer satisfaction di restoran XYZ. Masters thesis, UNIVERSITAS TARUMANEGARA.
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ABSTRAK TESIS MM Agnes Kumala Darmadi.pdf Download (55kB) |
Abstract
This research aims to find of strategy can be implemented to raise restaurant sales through analyze the influence of Perceived Quality, Perceived Sacrifice and Perceived Value to Customer Satisfaction of XYZ Restaurant, Pantai Indah Kapuk, Jakarta. And also identify which most important indicator need to be improved or upgraded to customer satisfaction. The research consists of a dependent variable that customer satisfaction (Y) and three independent variables such as perceived quality (X1), perceived sacrifice (X2) and perceived value (X3). This research conducted by distributing questionnaires to 100 customers who had done the buying process in XYZ Restaurant, Jakarta. Analysis method used are multiple linear regression analysis and importance performance analysis. The results of this research convey that partial or entire variables, namely perceived quality, perceived sacrifice and perceived value affect the customer satisfaction of XYZ Restaurant, Jakarta. Other results showed that the most important indicators need to be improved to customer satisfaction are performance, durability, non-monetary, emotional value, quality/performance value. By doing these, XYZ Restaurant is expected to be able to improve its sales.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 10 Jul 2018 03:01 |
| Last Modified: | 13 May 2021 12:50 |
| URI: | http://repository.untar.ac.id/id/eprint/3852 |
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