Firmansyah, Muhammad Iqbal (2023) PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PAKAIAN DALAM PT TARGET MAKMUR SENTOSA. Skripsi thesis, Universitas Tarumanagara.
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Abstract
ABSTRACT TARUMANAGARA UNIVERSITY FACULTY OF ECONOMICS AND BUSINESS JAKARTA (A) MUHAMMAD IQBAL FIRMANSYAH (115190358) (B) THE INFLUENCE OF PERCEPTIONS OF PRICE, PRODUCT QUALITY, AND PROMOTIONS ON CLOTHING CONSUMER PURCHASE DECISIONS IN PT TARGET MAKMUR SENTOSA XVII + 86 page, 21 table, 10 pictures, 4 attachments. (C) MARKETING MANAGEMENT (D) This research aims to find out whether perceptions of price, product quality and promotions can influence purchasing decisions. A total of 100 respondents were successfully collected through an online questionnaire. Sampling used non-probability sampling and purposive sampling. This research uses the PLS-SEM (Partial Least Square-Structural Equation Modeling) program. The research results show that price perceptions have a significant influence on purchasing decisions. Product quality has a significant influence on purchasing decisions. Promotions have a significant influence on purchasing decisions. (E) References 35 sources (1985-2022) (F) Yenny Lego S.E., M.M. ABSTRAK UNIVERSITAS TARUMANAGARA FAKULTAS EKONOMI DAN BISNIS JAKARTA (A) MUHAMMAD IQBAL FIRMANSYAH (115190358) (B) PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PAKAIAN DALAM PT TARGET MAKMUR SENTOSA (C) XVII + 86 halaman, 21 tabel, 10 gambar, 4 lampiran (D) MANAJEMEN PEMASARAN (E) Penelitian ini bertujuan untuk mengetahui apakah persepsi harga, kualitas produk, dan promosi dapat memengaruhi keputusan pembelian. Sebanyak 100 responden berhasil di kumpulkan melalui online kuesioner. Pengambilan sampel menggunakan non-probability sampling dan purposive sampling. Penelitian ini menggunakan program PLS-SEM (Partial Least Square-Structural Equation Modelling). Hasil penelitian menunjukkan persepsi harga berpengaruh signifikan terhadap keputusan pembelian. Kualitas produk memiliki pengaruh signifikan terhadap keputusan pembelian. Promosi memiliki pengaruh signifikan terhadap keputusan pembelian. (F) Daftar Pustaka 37 acuan (1985-2022) (G) Yenny Lego S.E., M.M.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 30 Aug 2024 02:37 |
| Last Modified: | 30 Aug 2024 02:37 |
| URI: | http://repository.untar.ac.id/id/eprint/44040 |
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