Anggrainy, Veriana (2023) PENGARUH PERCEIVED BRAND LEADERSHIP TERHADAP REPURCHASE INTENTION PADA E-COMMERCE SHOPEE DI JAKARTA: CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI. Skripsi thesis, Universitas Tarumanagara.
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Abstract
ABSTRACT TARUMANAGARA UNIVERSITY FACULTY OF ECONOMICS & BUSINESS BUSINESS MANAGEMENT JAKARTA (A) VERIANA ANGGRAINY (115200250) (B) THE EFFECT OF PERCEIVED BRAND LEADERSHIP ON REPURCHASE INTENTION OF E-COMMERCE SHOPEE IN JAKARTA: CUSTOMER SATISFACTION AS A MEDIATION VARIABEL (C) xvi + 104 pages, 22 Tables, 11 Pictures, 8 Attachments (D) MARKETING (E) Abstract: The purpose of this research is to examine whether 1) a. quality; b. value; c. innovativeness; d. popularity can influence the repurchase intention of Shopee e-commerce in Jakarta, 2) a. quality; b. value; c. innovativeness; d. popularity can influence customer satisfaction in Shopee e-commerce in Jakarta, 3) customer satisfaction affects the repurchase intention of Shopee e-commerce in Jakarta, 4) customer satisfaction can mediate a. quality; b. value; c. innovativeness; d. popularity in relation to the repurchase intention of Shopee e- commerce in Jakarta. The study utilized a non-probability sampling technique, with a total of 290 respondents. The results of this study indicate that popularity variable has a positive and significant impact on repurchase intention, while quality, value, and innovativeness has no effect on repurchase intention, and customer satisfaction can mediate the effect of perceived brand leadership on repurchase intention. (F) Perceived Brand Leadership, Quality, Value, Innovativeness, Popularity, Customer Satisfaction, Repurchase Intention. (G) References 50 (2018-2023) (H) Andi Wijaya, S.E., M.M. ABSTRAK UNIVERSITAS TARUMANAGARA FAKULTAS EKONOMI & BISNIS JURUSAN MANAJEMEN JAKARTA (A) VERIANA ANGGRAINY (115200250) (B) PENGARUH PERCEIVED BRAND LEADERSHIP TERHADAP REPURCHASE INTENTION PADA E-COMMERCE SHOPEE DI JAKARTA: CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI (C) xvi + 104 Halaman, 22 Tabel, 11 Gambar, 8 Lampiran (D) PEMASARAN (E) Abstrak: Tujuan dari penelitian ini adalah untuk menguji apakah 1) a. kualitas; b. nilai; c. inovasi; d. popularitas dapat mempengaruhi niat membeli kembali e- commerce shopee di Jakarta, 2) a. kualitas; b. nilai; c. inovasi; d. popularitas dapat mempengaruhi kepuasan konsumen e-commerce shopee di Jakarta, 3) customers satisfaction berpengaruh terhadap niat membeli kembali e-commerce shopee di Jakarta, 4) kepuasan konsumen dapat memediasi a. kualitas; b. nilai; c. inovasi; d. popularitas terhadap niat membeli kembali e-commerce shopee di Jakarta. Penelitian ini menggunakan Teknik non-probability sampling, jumlah sampel dalam penelitian ini berjumlah 290 responden. Hasil penelitian ini menunjukkan variabel popularitas memiliki pengaruh yang positif dan signifikan terhadap niat membeli kembali, kualitas, nilai, inovasi tidak berpengaruh terhadap niat membeli kembali, dan kepuasan konsumen dapat memediasi kepemimpinan merek yang dirasakan terhadap niat membeli kembali. (F) Kepemimpinan Merek Yang Dirasakan, Kualitas, Nilai, Inovasi, Popularitas, Kepuasan Konsumen, Niat Membeli Kembali. (G) Daftar Acuan: 50 acuan (2018-2023) (H) Andi Wijaya, S.E., M.M.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 10 Sep 2024 07:15 |
| Last Modified: | 10 Sep 2024 07:15 |
| URI: | http://repository.untar.ac.id/id/eprint/44390 |
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