Shalbrenda, Violetta (2023) PENGARUH PERCEIVED ENJOYMENT, PERCEIVED SOCIAL VALUE, DAN PERCEIVED EASE OF USE TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH E-SATISFACTION KEPADA PENGGUNA APLIKASI MUSIK SPOTIFY PADA GENERASI Z DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.
|
Text
Violetta Sharbrenda - 115200135 JA.pdf Download (2MB) | Preview |
Abstract
ABSTRACT TARUMANAGARA UNIVERSITY FACULTY OF ECONOMICS AND BUSINESS JAKARTA (A) VIOLETTA SHALBRENDA (115200135) (B) THE EFFECT OF PERCEIVED ENJOYMENT, PERCEIVED SOCIAL VALUE, AND PERCEIVED EASE OF USE ON REPURCHASE INTENTION MEDIATED BY E-SATISFACTION AMONG USERS OF THE SPOTIFY MUSIC APPLICATION IN GENERATION Z IN JAKARTA (C) XVII + 95 pages + 34 tables + 6 pictures + 5 attachments (D) MARKETING MANAGEMENT (E) Abstract: The aim of this research is to determine the influence of perceived enjoyment, perceived social value, and perceived ease of use on repurchase intention mediated by e-satisfaction for users of the Spotify music application in generation Z in Jakarta. This research uses a descriptive method with a cross-sectional design. Data was obtained through questionnaires distributed online using google form with purposive sampling method. The population in this research is generation Z who uses the Spotify music application in Jakarta. Data were analyzed using SEM- PLS with SmartPLS 4.0 software. The research results show that perceived enjoyment has a negative effect on repurchase intention but perceived social value has a significant positive effect on repurchase intention. Perceived ease of use does not have a significant effect on repurchase intention, but e- satisfaction has a positive and significant effect on repurchase intention. Perceived enjoyment and perceived ease of use have a positive and significant impact on e-satisfaction, but perceived social value does not have a significant influence on e-satisfaction. E-satisfaction is able to mediate the relationship between perceived enjoyment, perceived social value, and perceived ease of use on repurchase intention. (F) References (2013 - 2023) (G) Galuh Mira Saktiana S.E., M.Sc., Dr. ABSTRAK UNIVERSITAS TARUMANAGARA FAKULTAS EKONOMI DAN BISNIS JAKARTA (A) VIOLETTA SHALBRENDA (115200135) (B) PENGARUH PERCEIVED ENJOYMENT, PERCEIVED SOCIAL VALUE, DAN PERCEIVED EASE OF USE TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH E-SATISFACTION KEPADA PENGGUNA APLIKASI MUSIK SPOTIFY PADA GENERASI Z DI JAKARTA (C) XVII + 95 halaman + 34 tabel + 6 gambar + 5 lampiran (D) MANAJEMEN PEMASARAN (E) Abstrak: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pengaruh perceived enjoyment, perceived social value, dan perceived ease of use terhadap repurchase intention yang dimediasi oleh e-satisfaction kepada pengguna aplikasi musik spotify pada generasi Z di Jakarta. Penelitian ini menggunakan metode deskriptif dengan design cross- sectional design. Data diperoleh melalui kuesioner melalui google form yang disebar secara online dengan metode pengambilan sampel purposive sampling. Populasi dalam penelitian ini adalah generasi Z yang menggunakan aplikasi musik Spotify di Jakarta. Data dianalisis menggunakan SEM-PLS dengan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa perceived enjoyment memiliki efek negatif terhadap repurchase intention tetapi perceived social value memiliki efek positif yang signifikan terhadap repurchase intention. Perceived ease of use tidak berpengaruh signifikan terhadap repurchase intention tetapi e-satisfaction memiliki pengaruh positif dan signifikan terhadap repurchase intention. Perceived enjoyment dan perceived ease of use memiliki positif dan signifikan terhadap e-satisfaction tetapi perceived social value tidak memiliki pengaruh signifikan terhadap e-satisfaction. E-satisfaction mampu memediasi hubungan antara perceived enjoyment, perceived social value, dan perceived ease of use terhadap repurchase intention. (F) Daftar acuan (2013 - 2023) (G) Galuh Mira Saktiana S.E., M.Sc., Dr.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 10 Sep 2024 07:51 |
| Last Modified: | 10 Sep 2024 07:51 |
| URI: | http://repository.untar.ac.id/id/eprint/44399 |
Actions (login required)
 |
View Item |
