Makna Komunikasi Visual Kawula Muda Dalam Penggunaan Sosial Media (Studi Unggah Foto Kuliner Di Facebook)

Sasmita, Jimmi (2012) Makna Komunikasi Visual Kawula Muda Dalam Penggunaan Sosial Media (Studi Unggah Foto Kuliner Di Facebook). Skripsi thesis, Universitas Tarumanegara.

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Abstract

This study discusses the behavior of young people in the use of visual communication with culinary upload photos to social media ". This study uses several theories, including theories of mass communication, the communication chain, the theory of advertising, such as ATR, a selective effect, environmental information and consumer behavior, in which each theory there respective divisions. This study leads to a qualitative approach in drawing conclusions. To be able to complete this study, the researchers conducted interviews with 11 informants, which is then processed and analyzed the data by using ethnographic techniques. Sampling using a purposive sampling method. From this research, it can be concluded that social media Facebook users not only upload photos to their culinary purely selfish pleasure, but also aims to promote a certain brand by uploading the photo to be viewed and enjoyed by his friends and has expanded into the commercial sector, namely the promotion brand.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Visual communication of young people in the use of social media.
Subjects: Skripsi/Tugas Akhir > Fakultas Ilmu Komunikasi
Divisions: Fakultas Ilmu Komunikasi > Ilmu Komunikasi
Depositing User: Puskom untar untar
Date Deposited: 28 Jul 2018 02:45
Last Modified: 28 Jul 2018 02:45
URI: http://repository.untar.ac.id/id/eprint/5637

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