Pengaruh Psychological Capital Terhadap Adaptive Selling Pada Agen Asuransi Jiwa

Vera, Vera (2013) Pengaruh Psychological Capital Terhadap Adaptive Selling Pada Agen Asuransi Jiwa. Skripsi thesis, Universitas Tarumanagara.

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Abstract

The aim of this research is to know the contribution of psychological capital to adaptive selling in life insurance agents. This study involved 205 participants of insurance sales agents from life insurance companies, namely MNC Life, Prudential, and AJB Bumiputera 1912. The result showed that psychological capital influenced the adaptive selling in life insurance agents (t = 15.014, p = < 0.01). Based on regression results psychological capital influenced the adaptive selling in life insurance agents is R2 (R Square) = 0.526, p = 0.000 < 0.01. This study also showed the biggest contribution from the fourth dimension of psychological capital to adaptive selling was hope, and the smallest contribution was optimism.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir > Fakultas Psikologi
Divisions: Fakultas Psikologi > Psikologi
Depositing User: Admin Fakultas Psikologi
Date Deposited: 01 Feb 2019 03:38
Last Modified: 01 Feb 2019 03:38
URI: http://repository.untar.ac.id/id/eprint/9838

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