Items where Author is "Marchelina, Marcelina"

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Marchelina, Marcelina (2016) PENGARUH ELECTRONIC WORD OF MOUTH DAN CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION PADA PELANGGAN H&M DI JAKARTA: BRAND IMAGE SEBAGAI VARIABEL MEDIASI. Skripsi thesis, Universitas Tarumanegara.

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