Items where Author is "Oey Hannes Wijaya, Tesis"

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Thesis

Oey Hannes Wijaya, Tesis (2015) Pengaruh Selebriti endorser, asosiasi merek kepribadian merek dan karakteristik produk terhadap intensi pembelian pada iklan top kopi versi iwan fals. Masters thesis, Universitas Tarumanagara.

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