Items where Author is "Saputra, Chandra"

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Article

Widjaya, Oey Hannes and Saputra, Chandra and Andani, Kurniati W. PENGARUH CELEBRITY ENDORSER, ASOSIASI MEREK, KEPERIBADAIAN MEREK DAN KARAKTERISTIK PRODUK TERHADAP INTENS PEMBELIAN PRODUK KOPI DI JAKARTA BARAT. PENGARUH CELEBRITY ENDORSER, ASOSIASI MEREK, KEPERIBADAIAN MEREK DAN KARAKTERISTIK PRODUK TERHADAP INTENS PEMBELIAN PRODUK KOPI DI JAKARTA BARAT.

Thesis

Saputra, Chandra (2012) PENGARUH SELEBRITI ENDORSER, ASOSIASI MEREK, KEPRIBADIAN MEREK DAN KARAKTERISTIK PRODUK TERHADAP INTENSI PEMBELIAN PRODUK (Studi Pada Iklan Top Kopi Versi Iwan Fals ). Skripsi thesis, Universitas Tarumanagara.

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