Wongso, Karina and Sari, Wulan Purnama Analisa UX Writing terhadap User Experience pada Pengguna Aplikasi Grab. Analisa UX Writing terhadap User Experience pada Pengguna Aplikasi Grab.

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Abstract

The high interest of Grab users can be seen from the success of a UX Writer in creating User
Experience. User Experience assesses how satisfied someone is with products, systems and
services. This research has a purpose to find out the effect of UX Writing that has been done
by the UX Writer in Grab application to the User Experience. The theories that are used such
as Brand, Branding, User Experience, and UX Writing. The method that is used is quantitative
research with the survey method. The sampling technique that is used by the authors is the
Non-probability Sampling with the Purposive Sampling. The total of samples is 100
respondents. Data collection method that is used is a questionnaire of Google forms that are
distributed directly or online. The research phase was carried out by using a pre-test to 30
respondents, then doing a post-test to 100 respondents. The results of data processing indicate
that there is an influence of the UX Writing (X) on the User Experience (Y). The most
influential dimension on UX Writing (X) is visual, while the most influential dimension on User
Experience (Y) is branding.

Item Type: Article
Subjects: Penelitian > Fakultas Ilmu Komunikasi
Divisions: Fakultas Ilmu Komunikasi > Ilmu Komunikasi
Depositing User: Puskom untar untar
Date Deposited: 04 Jan 2021 14:53
Last Modified: 04 Jan 2021 14:53
URI: https://repository.untar.ac.id/id/eprint/14251

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