Harun, Priadi (2024) Pengaruh sosial media marketing, akreditasi dan fasilitas terhadap intensi memilih Fakultas Ekonomi dan Bisnis Universitas Tarumanagara. Masters thesis, Universitas Tarumanagara.

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Abstract

The purpose of this study was to determine the impact of advertising on social media, accreditation and facilities on students' intentions in choosing the Faculty of Economics and Business, Tarumanagara University. This study uses a quantitative approach. The survey method is used to obtain or collect research data. The survey method is a research approach that involves collecting data from respondents or participants through questions or statements that have been prepared in advance. The sample will be taken using the non-probability sampling method because each member of the population has a different chance of being selected. This study uses a Likert scale, which usually consists of
five responses. The data obtained from the results of the questionnaire distribution will be further analyzed using the SPSS (Statistical Program for Social Science) analysis tool to test validity and reliability. The results of the study have shown that there is a significant influence of Social Media Marketing, accreditation and facilities on the Intention to choose the Faculty of Economics and Business, Tarumanagara University.

Item Type: Thesis (Masters)
Additional Information: Dosen Pembimbing: Dr. Indra Widjaja, S.E., M.M.
Uncontrolled Keywords: Keywords: Social Media Marketing, accreditation, facilities and intentions.
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Pascasarjana
Depositing User: Pasca Perpus
Date Deposited: 29 May 2026 10:40
Last Modified: 29 May 2026 10:40
URI: https://repository.untar.ac.id/id/eprint/49566

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