Setiawan, Ade Jordy (2024) Pengaruh Brand Ambassador, E-WOM, dan Brand Image terhadap Purchasing Decision melalui Purchasing Intention sebagai Variabel Mediasi pada Konsumen Shopee di Jakarta Timur. Masters thesis, Universitas Tarumanagara.
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| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dosen Pembimbing: Prof. Dr. Carunia Mulya Firdausy, MA, APU |
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Pascasarjana |
| Depositing User: | Pasca Perpus |
| Date Deposited: | 03 Jun 2026 02:17 |
| Last Modified: | 03 Jun 2026 02:17 |
| URI: | https://repository.untar.ac.id/id/eprint/49618 |
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