Pengaruh Hospital Image, Perceived Medical Quality, Word of Mouth Terhadap Intensi Berkunjung Kembali Pada Poli Penyakit Dalam RSUD Ciawi

Wijaya, Nathanael Ryan Hansen (2024) Pengaruh Hospital Image, Perceived Medical Quality, Word of Mouth Terhadap Intensi Berkunjung Kembali Pada Poli Penyakit Dalam RSUD Ciawi. Masters thesis, Universitas Tarumanagara.

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Abstract

This study aims to examine how hospital image, perceived medical quality, and word of mouth affects patient revisit intention at the Internal Medicine unit at Ciawi Regional Hospital, Bogor Regency. The research employs a descriptive design with a cross-sectional approach, utilizing 19 indicators and a sample of 223 respondents. Data analysis is conducted using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method, which
includes outer model analysis, inner model analysis, and hypothesis testing. The findings indicate a significant relationship between hospital image and patient revisit intention also word of mouth and patient revisit intention. Additionally, perceived medical quality positively impacts hospital image and word of mouth, while word of mouth also significantly influences hospital image.

Item Type:	Thesis (Masters)
Additional Information:	Dosen Pembimbing: Dr. Cokki, SE., M.M.
Uncontrolled Keywords:	Keywords: Perceived Medical Quality, Hospital Image, Word of Mouth
Subjects:	Tesis Tesis > Pascasarjana
Divisions:	Pascasarjana
Depositing User:	Pasca Perpus
Date Deposited:	03 Jun 2026 03:08
Last Modified:	03 Jun 2026 03:08
URI:	https://repository.untar.ac.id/id/eprint/49627

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