EDELYN, MICHELLE (2021) PENGARUH EASE OF USE DAN TRUST TERHADAP PURCHASE INTENTION PADA APLIKASI SHOPEEFOOD: CUSTOMER SATISFACTION SEBAGAI MEDIASI. Masters thesis, Universitas Tarumanagara.
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Abstract
The purpose of this study is to obtain the factors that affect Purchase Intention that use the independent variables Ease of Use, Trust, and Customer Satisfaction. Respondents are people who have made a purchase in the ShopeeFood application with the number of samples used is 152. The sampling method used in this study is purposive sampling. The resulting data were analyzed using SmartPLS program. The results of this study indicate that the independent variables Ease of Use, Trust and Customer Satisfaction have an effect on Purchase Intention. Keywords :Ease Of Use, Trust, Customer Satisfaction, Purchase Intention
| Item Type: | Thesis (Masters) |
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| Additional Information: | Pembimbing: Dr Miharni Tjokrosaputro, SE, MM |
| Uncontrolled Keywords: | Ease Of Use, Trust, Customer Satisfaction, Purchase Intention |
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Pascasarjana |
| Depositing User: | Pasca Perpus |
| Date Deposited: | 07 Dec 2022 06:15 |
| Last Modified: | 12 Dec 2022 06:49 |
| URI: | http://repository.untar.ac.id/id/eprint/37845 |
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