FAKTOR YANG MEMPENGARUHI NIAT PEMBELIAN RUKO PMS PLAZA, MOROWALI

KOSASIH, SUDARMAN (2021) FAKTOR YANG MEMPENGARUHI NIAT PEMBELIAN RUKO PMS PLAZA, MOROWALI. Masters thesis, Universitas Tarumanagara.

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Abstract

This study was conducted to determine the factors that influence purchase intentions of property in Morowali, the factors used by researchers are quality factors, perceived price and location.. This study used a quantitative method by distributing questionnaires to 210 respondents who are small and medium enterprise who are residing in Morowali district. The collected data is then processed using the PLS-SEM method with the SmartPLS statistical data processing tool. From this study it can be concluded that perceived price and location positively and significantly affecting purchase intention, whereas quality factor, have insignificant positive affect towards purchase intention. Keywords: purchase intention, quality, perceived price, location, property

Item Type: Thesis (Masters)
Additional Information: Pembimbing: Dr. Keni , MM
Uncontrolled Keywords: purchase intention, quality, perceived price, location, property
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Pascasarjana
Depositing User: Pasca Perpus
Date Deposited: 08 Dec 2022 08:09
Last Modified: 12 Dec 2022 09:14
URI: http://repository.untar.ac.id/id/eprint/37864

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