ALVERINA, CLARICE (2021) PENGARUH WEBSITE QUALITY DAN VIRTUAL REALITY TERHADAP PURCHASE INTENTION PADA INDUSTRI PROPERTI DENGAN CUSTOMER SATISFACTION SEBAGAI MEDIASI. Masters thesis, Universitas Tarumanagara.
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Abstract
Through the development of technology, there’s changes in the way of marketing form conventionl methods to digital marketing. Digital marketing is growing where people meet other through intentet. This can be opportunities for digital marketing to develop in all industrial sectors, and one of it is property industry in Indonesia. Specifically, this thesis will be focusing on housing. Property requires services and product approach. Website and Virtual reality are digital services that can represend marketing on property industry. This study will use the S-O-R (Stimulus – Organism – Response) theory. Where the Website quality and Virtual reality acts as stimulus, customer satisfaction acts as an organism and purchase intenion acts as a response. This studi aims to determine the effect of Website quality and Virtual reality on Purchase Intention either directly or indirectly (full mediaton of customer satisfaction). This study uses quantitative method with quistionnaied as a data collection tool. The research sample are Jabodetabek people with a minimum age of 18 yeears old and wanting to own a house in the next 10 years. Thrugh this research it is known that website quality and Virtual reality has an insignificant effect on purchase intention directly. Hoewever, website quality and Virtual reality have significant influence on purchase intention indirectly or by mediating customer satisfaction. Keyword: Website quality, Virtual reality, Purchase intention, Real Estate
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Pembimbing: Dr. Hetty Karunia Tunjungsari, SE, M.Si |
| Uncontrolled Keywords: | Website quality, Virtual reality, Purchase intention, Real Estate |
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Pascasarjana |
| Depositing User: | Pasca Perpus |
| Date Deposited: | 15 Dec 2022 06:49 |
| Last Modified: | 15 Dec 2022 06:49 |
| URI: | http://repository.untar.ac.id/id/eprint/37919 |
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